Welcome to ‘Mobile Analytics for Monkeys – Pt 1” - a collaborative study into the evolving economics of Mobile media. It comes in two parts, which readers are invited to contribute to (right here). [* When posting comments, please reference in your opening sentence any comments or key points that you are addressing].
Let’s start from the following premise: Mobile entertainment plus advertising promises to evolve into a multi-billion-dollar industry but so far it hasn’t, and won’t until the insiders do more to clarify it. The flow of mobile ad $ has been stymied by fragmentation of the market, unreliable ...