Making mobile matter

mobile

app

wireless

digital innovations

• Jack Bauer considers iPad as lethal weapon

  4/7/2010 7:48:44 AM

  It is possible but highly unlikely that you will recall @riverphonic’s tweet from a few months back saying something on the lines of “Jaded tech critics can be so tiresome. Can someone please just say, The iPad – Wow!”. Well, it looks like the verdict is in, now that the crowd has had a few days to hold it up to the light, shake it, clasp it to its collective bosom etc, and it seems to be favorable.

  As barometers of public opinion go, the commercial breaks in hit TV shows rate high, and none more so than those interrupting ...

  Comments: Comments (0)

  Tags: iPhone Advertising Fashion Lifestyle Gizmos Entertainment

• iPhone gets the Gucci treatment

  11/6/2009 2:35:49 PM

  At last, I have a Gucci app on my phone. It accessorizes handsomely with what I’m wearing. Beautifully designed, of course, and free to download, and some would say, you can’t argue with that. Except that there’s nothing special about being free anymore on the app store, is there? We all know that brands have some ulterior motive in offering free stuff for the phone. Without wanting to sound like a spoilt New Yorker, I’ve got an opportunity cost in checking it out, so What, beyond a cool icon, is Gucci actually going to give me?

  Well, for starters there’s ...

  Comments: Comments (4)

  Tags: iPhone Branding Applications Fashion Lifestyle Music

• Hung Up - is your phone a sex toy?

  9/16/2009 8:57:20 AM

  It’s smooth, it’s curved, it vibrates; it could even, if so desired, animate pictures of George Clooney’s fingers. It’s no surprise then that there are already some 25 “massage” apps competing on the iTunes Store, jostling for attention like so many buxom babes in the back of a local city guide. Some focus on the serious business of physical therapy and raise the bar with yogic text and oriental graphics; others coyly reference ‘emotional stimulation’; few come out and risk the wrath of Apple’s censors by telling it like it is.

  Which is, Ladies and Gentlemen (or just you ladies ...

  Comments: Comments (271)

  Tags: Humor iPhone Apps Mobile Lifestyle

• Will the Mobile phone be a ghetto-blaster for the micro-blogging generation?

  7/20/2009 7:18:00 AM

  It’s probably not PC to use the term ‘ghetto’ in anything but an historical context these days. But  "ghetto-blaster" has always kinda rocked and - I’m sorry but – lame substitutes like ‘boombox’ simply won’t do. And besides, demographics have a lot to do with it, as you’ll see.

  Firstly, why did people stop walking around with ghetto-blasters, like they used to in the 70s? Was it the cost of batteries, combined with the invention of the Walkman, so you no longer had the excuse that it was primarily for your own personal enjoyment and that the showing off and ...

  Comments: Comments (1)

  Tags: Lifestyle Music

• How fast is your phone? – A bluffer’s guide.

  6/16/2009 7:17:09 AM

  Spare a thought for those poor iPhoners that woke up recently to the unveiling of the 3GS. Imagine you’ve got the sleekest piece of hardware on the market and then there’s another, better, faster one, with 3 megapix video cam, a landscape fix of the really annoying keyboard, and “2x” the browsing power. Worse still, there’s that S, which stands for Speed, and makes you feel about as inadequate as not having ‘Turbo’ on the back of your black Porsche 911. Which is now a Mazda. And let’s not even talk about the $499 to upgrade, when any old Joe ...

  Comments: Comments (0)

  Tags: Jargon iPhone WAP Applications Apps Mobile Smartphone Lifestyle

Our Services

• Mobile Engagement
• New Media Strategy
• Creative Ventures
• Experience & Events