Make sense of the noise.
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  Jargon Buster

Strategic, Creative, Competitive

Branded Content

  • From music & maps to cool apps for iPhones, short-form movies and games, we help brands and content get together on mobile phones.
    • We track the best mobile content creators, innovators, games and application developers.
    • We identify brands and agencies that want to reach mobile consumers.
    • We match brands with existing mobile products and platforms, and/or suggest ideas for creating or partnering with new ones.
    • We research the latest mobile ad serving solutions & technologies.
    • We quantify ROI for brands sponsoring and owning mobile ventures.
    • We negotiate the commercial terms for branded mobile entertainment, from one-off deals to long-term development relationships.
    • We nurture creative partnerships and help both sides navigate early stage stumbling blocks.


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Mobile Strategy

  • We advise companies of all sizes and from diverse industries on:
    • Mobile Marketing strategy (via SMS, Bluetooth etc)
    • Publishing and monetizing mobile content
    • Mobile Experience, concept and design
    • Location based services (LBS), GPS and related technologies
    • Developing apps for iPhone, Blackberry, Windows Mobile, WAP etc
    • M-commerce solutions
    • Wireless distribution, carrier & OEM relations, affiliate networks
    •  “Snackability” – keeping it quick, making it easy
    • Mobile consumer trends, innovations & future trends
    • Mobile vendors and services


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Semantic Workout

  • “Website feeling sluggish and overwritten? Worried about unflattering taglines, or that your copy is wearing thin? Envious of competitors’ sleek new verbal IDs? Then book yourself a Semantic Workout ™. Our classically trained wordsmiths will have you looking – and feeling – in better shape in just one session. Guaranteed!!”
  • Disregarding the hype for a second, we help companies, especially in the Digital sector, to:
    • Articulate ideas and communicate them simply and clearly
    • Define value propositions and corporate identities.
    • Clarify brand positioning and mission statements
    • Generate names & URLs for new products and services
    • Write copy for websites, press releases, marketing materials etc
    • Clean up semantic profile and optimize for search engines (SEO)
    • Engage in micro-blogging and social outreach programs.


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Digital Ventures

  • We assist enterprises in Digital Media & Entertainment with:
    • Boot-strapping and securing investment from VCs, angels and strategic partners
    • Business development and distribution deals
    • Licensing & syndicating digital content
    • Intellectual property and Trademarks
    • Consumer engagement and early stage product strategy
    • Forecasting the emerging digital landscape


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Links, streams & tributaries

  • Myxer For DIY ringtones, Myxer rules. Simple, free and way cool
  • Mofilm Short form content made for mobile
  • New Media Age Excellent source of intel from our friends across the pond

  • AppsSavvy Where app developers and brands socialize

  • Menage a Trois Funky francophile NYC creative shop. Mes amis, eet's all about ze love!

  • Mobile Marketing Association

    The MMA Mobile industry institution that sets best practices and promotes growth
  • Mashable Our daily digital news fix. Hard to imagine life without it
  • GDR Global Design Resources Top notch global design consultants
  • PSFK Clever creators of "likemind" that consult on social media & design