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  Jargon Buster

Mobile Apps, Branding & Content

We match developers and content creators with brands that want to boost their

return on investment in digital media

. Here are some thoughts on how sponsors of

mobile apps

and

short form content

 can add value, be useful and make friends. Please feel free to chime in and get your mojo workin
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  • Red Laser - more than just a mobile wallet, baby

    mobile-app-red-laser If Nav has been the killer phone feature of late, M Payments seem set to dominate the conversation next year. Protagonists like Visa and Amex are finally getting their acts together; Paypal is integrated with Blackberry; even Bank of America has a handy personal banking app that may foreseeably allow direct debit; iPhone apps like Zenius enable merchants to process credit card transactions; and today saw Twitter co-founder Jack Dorsey showing off “Square”, a card-swipe gizmo that plugs into the headphone jack (sweeeeet!) and syncs with a register on the screen.

    There are at least two troublesome issues with most of these innovations. Firstly, why the hell has it taken them so long, given the enormous value to customers and profit to providers that the mobile wallet promises to deliver? (It’s no use blaming the carriers as usual). And secondly, driven by said profit motive, the sheer numbers of them, ...

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Links & streams

  • Myxer

    myxer.com For DIY ringtones, Myxer rules. Simple, free and way cool
  • Mofilm

    mofilm.com Short form content made for mobile
  • New Media Age

    nma.co.uk Excellent source of intel from our friends across the pond

  • AppsSavvy

    appssavvy.com Where app developers and brands socialize

  • Menage a Trois

    ma3agency.com Funky francophile NYC creative shop. Mes amis, eet's all about ze love!

  • Mashable

    mashable.com Our daily digital news fix. Hard to imagine life without it
  • GDR Creative Intelligence

    gdruk.com Top notch global design consultants
  • Mobile Marketing Association

    The MMA Mobile industry institution that sets best practices and promotes growth
  • PSFK

    psfk.com Smart design/social media crew that runs the likemind events
  • Smartphone Essentials

    smartphonedaily.co.uk Online version of the magazine. Phone geek porno
  • Adwhirl

    adwhirl.com A gateway to mobile ad networks and app developers
  • Handango

    handango.com Distributors of mobile apps for all kinds of phones
  • VSC PR & Marketing

    VSCConsulting Nifty West Coast mobile PR & marketing specialists
  • Appboy

    Appboy social site is a bit like Threadless for mobile developers
  • BBH Labs

    Bleeding edge blog aka 'marketing skunkworks' from the social media cats at BBH
  • Verve Wireless publishing

    Vervewireless.com A good platform for publishers and advertisers to extend into mobile
  • Fahrenheit 212

    Fahrenheit 212 Innovation consultancy running at boiling point
  • Recombu

    Recombu Everything you ever wanted to know about phones but were afraid to ask