Application: Compare this visually to its worthy-but-ugly online engine Cellar Tracker and no further words are needed to sum up the difference between the fragmented, utilitarian world of internet commerce and the mobile experience at its most tactile, instant and seductive. This is a portable wine pal, Jim, but not as we know it. When your girlfriend’s father pulls out his notebook at dinner to scribble something down off the label on the bottle, flash this vino vade mecum with its database of 500,000+ wines and he may actually see that the future is now in your hands.
Brand match: What goes well with wine? Now, hmmm, let me see… It would be a bit lame to mimic the Williams Sonoma website and simply suggest loads of banners for kitchenware and artisanal cheeses. And why spoil the home page when there is a ‘My Cellar’ page waiting to be tricked out by copasetic food brands? Or just get involved with off-mobile marketing efforts to promote this app over its competitors. Wine being such a social and cultural beverage, there must be social media opportunities galore for partners to explore here, while the good people at Applied Ambiguities get on with developing the Swiss Army-style iCorkscrew.
See also: Snooth (with integrated GPS); Nirvino;