Did you know there are at least 14 mosquito repellent applications on the iPhone store? They all work by emitting sound frequencies that mimic unfriendly insects (largely male mozzies that scare off the females that bite you) and most of them claim to be “Not just another mosquito repellent app!”.
So, which one to choose? Vanilla Breeze 3-1 has probably thought through the differentiation piece the best, with its built-in timer and music overlay, plus 2 types of mosquito sound and a dragonfly thrown in for good measure. Plug the phone into your hifi and before you can say “Buzz Kill” your home could hum like a veritable bug sausage fest. But it’s hard to tell if it works until you actually buy it and try it, and since all these apps operate basically the same, (with due respect to i-Gecko’s animated prowling lizard), one would think the best way to stand out from the crowd would be to give it away for free and cross-promote it off the website of a well-known, complimentary product, like hiking boots or camping gear, or Off spray even, with a share in the upside for driving traffic back to the partner’s mobile site.