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  Jargon Buster

Mobile Apps, Branding & Content

We match developers and content creators with brands that want to boost their

return on investment in digital media

. Here are some thoughts on how sponsors of

mobile apps

and

short form content

 can add value, be useful and make friends. Please feel free to chime in and get your mojo workin
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  • Red Laser - more than just a mobile wallet, baby

    mobile-app-red-laser If Nav has been the killer phone feature of late, M Payments seem set to dominate the conversation next year. Protagonists like Visa and Amex are finally getting their acts together; Paypal is integrated with Blackberry; even Bank of America has a handy personal banking app that may foreseeably allow direct debit; iPhone apps like Zenius enable merchants to process credit card transactions; and today saw Twitter co-founder Jack Dorsey showing off “Square”, a card-swipe gizmo that plugs into the headphone jack (sweeeeet!) and syncs with a register on the screen.

    There are at least two troublesome issues with most of these innovations. Firstly, why the hell has it taken them so long, given the enormous value to customers and profit to providers that the mobile wallet promises to deliver? (It’s no use blaming the carriers as usual). And secondly, driven by said profit motive, the sheer numbers of them, ...

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  • 3-in-1 Mosquito Repeller by Vanilla Breeze for iPhone

    branded-mobile-app-mosquitoDid you know there are at least 14 mosquito repellent applications on the iPhone store? They all work by emitting sound frequencies that mimic unfriendly insects (largely male mozzies that scare off the females that bite you) and most of them claim to be “Not just another mosquito repellent app!”.

    So, which one to choose? Vanilla Breeze 3-1 has probably thought through the differentiation piece the best, with its built-in timer and music overlay, plus 2 types of mosquito sound and a dragonfly thrown in for good measure. Plug the phone into your hifi and before you can say “Buzz Kill” your home could hum like a veritable bug sausage fest. But it’s hard to tell if it works until you actually buy it and try it, and since all these apps operate basically the same, (with due respect to i-Gecko’s animated prowling lizard), one would think the best way ...

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  • iHotDog by Cool Carat for iPhone

    Not even going to dignify this geek chic accessory with a thumbnail. There are times when the enthusiastic hand of Riverphonic must clench into the crushing fist of criticism, and iHotDog has got it coming. Has our culture really come to this? A simulated virtual sausage sizzling on your handset, with eye-wateringly fatuous accelerometer controls. According to the App store blurb (which btw is too long and suggests everyone related to this atrocity had far too much time on their hands), this could help you "be the coolest guy at dinner, attract your love date, impress your pal, command attention from girls and women over lunch" (it actually uses those words). And it goes on...

    Puhlease Give The World A Break! Try explaining the point of this to someone who in the traditional sense works for a living. At least the iPint looks like you could be drinking it in ...

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  • Dub Siren by Sawa Digital

    mobile-brand-dub-siren-icon Nuff respek for the tip from da Mighty G, the Riverphonic iPhone just went from zero to dub factor 10 with this excellent mobile radio aggregator, streaming 24/7 from reggae stations around the globe. Studio One to Nuskool Breaks, it's all here at a roll of the dial, with a DJ Selekta FX box for live jammin should you feel so inclined. It works pretty well when stationary and outside, but patchy reception spoils the walkabout listening experience in the city, and as for risking a public performance using the FX tool, yours truly would rather walk over hot coals in a pick tutu on American Idol before going in front of a dancehall crowd relying on AT&T not to drop the signal.

    Brand match: a clear way to add value to this service would be to feature radio playlists on the Dub Siren website, so that listeners can go ...

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  • iBanter, developed by Poke/Cobra for iPhone

    Those cheeky Brits. Of course it had to happen, and it’s no surprise to see this coming out of the land of classic comedy TV, lager-drinking and curry (three national obsessions that make living in the rain-drenched UK almost tolerable). First there was the MouthOff, the app that lets you superimpose a voice-activated animated image of a mouth over your own face. Now iBanter ...

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  • SitorSquat, for iPhone & Blackberry

    branded mobile app sit or squatIn many ways, SitorSquat is the ideal archetype for a brandable mobile app. It started online in 2007 as Google Maps mashed up into a wiki for ladies to list convenient & salubrious bathroom facilities. Add time and virality and suddenly it’s a leading community-destination with UGC data – for male, female and family toilets, and that’s just for starters - relevant to major ...

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  • Cor.kz by Applied Ambiguities, for iPhone

    Application: Compare this visually to its worthy-but-ugly online engine Cellar Tracker and no further words are needed to sum up the difference between the fragmented, utilitarian world of internet commerce and the mobile experience at its most tactile, instant and seductive. This is a portable wine pal, Jim, but not as we know it. When your girlfriend’s father pulls out his notebook at dinner ...

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  • Bow Cam for iPhone

    Application: Plays a selection of dog barks, allowing the user to attract the attention of dogs, rather than whistling, clicking fingers or yelling ‘Hair boy!’ like those Welsh blokes on TV. Could potentially be improved with pictures of chocolate buttons on the screen.

    Brand match: This offers a limited amount of content so any brand in the dawg business could get a good scratch behind the ears for offering a range of additional barks. If I had my druthers I’d be programming an ancillary website with Crufts-certified “ringbark tones” and dandy doggie wallpapers for users to assign to different callers. Aunt Sallie, poodle; ex-girlfriend, pug; Dad, St Bernard… you get the picture.


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  • Ocarina by Smule

    branded mobile app OcarinaApplication: This may seem a bit obvious given the massive popularity of this app, but it’s a fitting one to kick off with because it is So F-ing Cool. It’s not just the design and functionality of the app, which, in case you haven’t seen it yet, turns an iPhone into a touch-sensitive electronic flute. And it’s not just the physical simulation (it picks ...

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Links & streams

  • Myxer

    myxer.com For DIY ringtones, Myxer rules. Simple, free and way cool
  • Mofilm

    mofilm.com Short form content made for mobile
  • New Media Age

    nma.co.uk Excellent source of intel from our friends across the pond

  • AppsSavvy

    appssavvy.com Where app developers and brands socialize

  • Menage a Trois

    ma3agency.com Funky francophile NYC creative shop. Mes amis, eet's all about ze love!

  • Mashable

    mashable.com Our daily digital news fix. Hard to imagine life without it
  • GDR Creative Intelligence

    gdruk.com Top notch global design consultants
  • Mobile Marketing Association

    The MMA Mobile industry institution that sets best practices and promotes growth
  • PSFK

    psfk.com Smart design/social media crew that runs the likemind events
  • Smartphone Essentials

    smartphonedaily.co.uk Online version of the magazine. Phone geek porno
  • Adwhirl

    adwhirl.com A gateway to mobile ad networks and app developers
  • Handango

    handango.com Distributors of mobile apps for all kinds of phones
  • VSC PR & Marketing

    VSCConsulting Nifty West Coast mobile PR & marketing specialists
  • Appboy

    Appboy social site is a bit like Threadless for mobile developers
  • BBH Labs

    Bleeding edge blog aka 'marketing skunkworks' from the social media cats at BBH
  • Verve Wireless publishing

    Vervewireless.com A good platform for publishers and advertisers to extend into mobile
  • Fahrenheit 212

    Fahrenheit 212 Innovation consultancy running at boiling point
  • Recombu

    Recombu Everything you ever wanted to know about phones but were afraid to ask