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  Jargon Buster

Mobile Apps, Branding & Content

We match developers and content creators with brands that want to boost their

return on investment in digital media

. Here are some thoughts on how sponsors of

mobile apps

and

short form content

 can add value, be useful and make friends. Please feel free to chime in and get your mojo workin
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  • Red Laser - more than just a mobile wallet, baby

    mobile-app-red-laser If Nav has been the killer phone feature of late, M Payments seem set to dominate the conversation next year. Protagonists like Visa and Amex are finally getting their acts together; Paypal is integrated with Blackberry; even Bank of America has a handy personal banking app that may foreseeably allow direct debit; iPhone apps like Zenius enable merchants to process credit card transactions; and today saw Twitter co-founder Jack Dorsey showing off “Square”, a card-swipe gizmo that plugs into the headphone jack (sweeeeet!) and syncs with a register on the screen.

    There are at least two troublesome issues with most of these innovations. Firstly, why the hell has it taken them so long, given the enormous value to customers and profit to providers that the mobile wallet promises to deliver? (It’s no use blaming the carriers as usual). And secondly, driven by said profit motive, the sheer numbers of them, ...

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  • Classic Poetry by Capelli for iPhone

    mobile_app_classic_poetry Full marks for getting this visibility in the App store - 1000 of the greatest poems make tasty short form content for the ADHD crowd to consume in an idle minute of service downtime. Personally I have always wondered why they choose such odd poems to feature on the subway when the classics still don't get much airplay. These are all public domain of course, so no royalties to pay and at $1.99 to download I hope the publishers can make some money out of this. No doubt you can source it all free online but I'm heavily on the side of the Convenience Economists and reckon this app will help to prove them right.

    On the endorsement side, literature generally makes a pleasant bedfellow for brands across the board. Poetry resonates especially well with the bon vivant, fancy-liquor-swilling, amex-waving set. Wouldn't it be grand if this app, to compliment ...

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  • SitorSquat, for iPhone & Blackberry

    branded mobile app sit or squatIn many ways, SitorSquat is the ideal archetype for a brandable mobile app. It started online in 2007 as Google Maps mashed up into a wiki for ladies to list convenient & salubrious bathroom facilities. Add time and virality and suddenly it’s a leading community-destination with UGC data – for male, female and family toilets, and that’s just for starters - relevant to major ...

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Links & streams

  • Myxer

    myxer.com For DIY ringtones, Myxer rules. Simple, free and way cool
  • Mofilm

    mofilm.com Short form content made for mobile
  • New Media Age

    nma.co.uk Excellent source of intel from our friends across the pond

  • AppsSavvy

    appssavvy.com Where app developers and brands socialize

  • Menage a Trois

    ma3agency.com Funky francophile NYC creative shop. Mes amis, eet's all about ze love!

  • Mashable

    mashable.com Our daily digital news fix. Hard to imagine life without it
  • GDR Creative Intelligence

    gdruk.com Top notch global design consultants
  • Mobile Marketing Association

    The MMA Mobile industry institution that sets best practices and promotes growth
  • PSFK

    psfk.com Smart design/social media crew that runs the likemind events
  • Smartphone Essentials

    smartphonedaily.co.uk Online version of the magazine. Phone geek porno
  • Adwhirl

    adwhirl.com A gateway to mobile ad networks and app developers
  • Handango

    handango.com Distributors of mobile apps for all kinds of phones
  • VSC PR & Marketing

    VSCConsulting Nifty West Coast mobile PR & marketing specialists
  • Appboy

    Appboy social site is a bit like Threadless for mobile developers
  • BBH Labs

    Bleeding edge blog aka 'marketing skunkworks' from the social media cats at BBH
  • Verve Wireless publishing

    Vervewireless.com A good platform for publishers and advertisers to extend into mobile
  • Fahrenheit 212

    Fahrenheit 212 Innovation consultancy running at boiling point
  • Recombu

    Recombu Everything you ever wanted to know about phones but were afraid to ask