Application: Plays a selection of dog barks, allowing the user to attract the attention of dogs, rather than whistling, clicking fingers or yelling ‘Hair boy!’ like those Welsh blokes on TV. Could potentially be improved with pictures of chocolate buttons on the screen.
Brand match: This offers a limited amount of content so any brand in the dawg business could get a good scratch behind the ears for offering a range of additional barks. If I had my druthers I’d be programming an ancillary website with Crufts-certified “ringbark tones” and dandy doggie wallpapers for users to assign to different callers. Aunt Sallie, poodle; ex-girlfriend, pug; Dad, St Bernard… you get the picture.